On October 20-22, the IV "School of Publishing" will be held online, addressed to specialists in the book business. The event will be broadcast on the YouTube channel of the Book Industry magazine. Participation is free, registration required.

Organizers: Book Industry magazine, Russian Book Union, NP Guild of Books, Russian Book Chamber, Center for German Books in Moscow (representation of the Frankfurt Book Fair in Russia). With the support of the Federal Agency for Press and Mass Communications.

October 20, 2020

11.00 – 13.00
Karin Herber-Schlapp is a freelance editor, educator and consultant.
Topic: "German book market - 2020. The impact of the pandemic on publishing processes."

13.00 – 14.00
Ramil Faskhutdinov, editor-in-chief of the Bombora publishing house.
Topic: "Economy of publishing projects in the new conditions."

Break from 14.00 to 15.00

15.00 – 16.00
Sergey Makarenkov, General Director of IG "Ripol Classic"
Topic: "Changing the strategies of publishing houses, taking into account the change in the long-term trend of the book market."

16.00 – 17.00
Elena Rymshina, art historian, associate professor, employee of the State Tretyakov Gallery, curator of the DNA Book Illustrators Program. Topic: “Publishing presentations of books. Is it worth attracting students from specialized universities for these tasks?”

October 21, 2020

11.00 – 12.00
Nadezhda Toboleva, Deputy Commercial Director of the AST publishing house.
Topic: “Digital transformation of the publishing house: interaction with partners. How does this help in the new realities?

12.00 – 13.00
Nikolai Ermishin, Head of Partner Relations at OZON..
Topic: "The development of online sales as a long-term trend."

Break from 13.00 to 14.00

14.00 – 15.00
Irina Zolina, Marketing Communications Director, Bombora Publishing House.
Topic: "Digital transformation in the promotion of books: from "covers in quarantine" to the BCHD show."

15.00 – 16.00
Ekaterina Kozhanova, Director of the Strategic Communications Department, Eksmo-AST Publishing Group.
Topic: "Publishing strategies for positioning and promoting books online and offline."

October 22, 2020

12.00 – 13.30
Seminar "Creation of a unified state bibliographic catalog as an objective necessity for further digital development of the industry and legal deposit system"

Moderator:

Svetlana Yurievna ZORINA, editor-in-chief of the magazine "Book Industry".

Speakers:

- Elena B. NOGINA, director of the Russian Book Chamber, a branch of ITAR-TASS.
Topic of the report: "The Russian Book Chamber as a Fundamental Information Platform of the Book Industry".

- Konstantin Valeryevich ANTIPOV, Deputy Director for Development of the Russian Book Chamber, a branch of ITAR-TASS.
Topic of the report: "Creation of the Unified Information Platform of the Book Industry".

- Konstantin Vasilyevich CHECHENEV, President of the ASKI Association.
Topic of the report: "Information interaction of the Russian Book Chamber with Russian publishers".

Registration is required:

The 20th of October:
https://docs.google.com/forms/d/1tFeZI7Mu6ul-690Jy845pyjfXQCBgc2je3jJJ2T...

October 21:
https://docs.google.com/forms/d/1OlqURhJ_9s6s6AsO_Olw_Wd8pt32JOG22kTZXZJ...

22 of October:
https://docs.google.com/forms/d/1m76Qw90HpfDFttxdW80eJ1ezj32ccUoHe31_C9L...

Details